Speaking to the actual ingredient that is getting so much attention in all this mess, sodium benzoate, let me ask you this... does it sound natural? In reading a list of comments left on a blog about all of this, one commenter said she found the ingredient listed on the Seventh Generation Baby Wipes that she uses. Upon inquiring to the company about it, she was told:
You ask a great question. The concern with Sodium Benzoate is when it is in the presence of ascorbic acid, which we don’t use in any of our products. This concern came to light in sodas and soft drinks because they use both ingredients. We are using sodium benzoate as a preservative for our baby wipes and is the most responsible, natural option that we can find.
Sodium benzoate naturally occurs in several fruits like apples, plums and cranberries. A few sweet spices contain small amounts of sodium benzoate, including cloves and cinnamon.
Anyway, it's frustrating to see this kind of thing happen in our industry because it creates a veil of suspicion around all of us that create truly natural products. For my company, I determined long ago to only use ingredients my great grandmother would recognize. So, no, our products are not on the shelves at Target or Whole Foods or Motherhood Maternity. And, while it would be nice if they were, our guiding light is not the almighty dollar. It is YOU. We have never received a complaint about any of our products, and we're very proud of that. Our products may be harder to find and may cost a bit more, but we believe YOU, and your family, are worth it! For the record, here's the ingredient list in our baby balm, which is a miracle worker on diaper rash, too!
sunflower oil, grapeseed oil, shea butter, beeswax, lavender oil, vitamin E oil